More Knowlegde and Understanding

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WHAT IS THE PURPOSE OF A MUSIC VIDEO?
 A music video is more than just a video built around music to put on tv or the internet. A music video is a form of advertisement to either sell or promote one of the following things:
-the band/artist
-the single
-the album
-the genre of the music
- the culture either of the band or around the music.

In our music video our purpose would be to promote the single as well as the band. This is shown through combining the genres of music video of narrative and performance creating a bricolage.                                                

DIFFERENT TYPES
There are different types of music video that can be created such as performance, narrative, artistic/stylistic,and origanal. For our video we are using performance and narrative. performance consists of the band/artist performing and reflects the experience of seeing the band/artist live such as Bon Jovi - Livin on a prayer( shown below). Narrative is where a story in incorprated into the music video which could link to the song.

SHORT HISTORY 

•  the first music video was made in 1926
• Music videos came their own and thought of more due to Micheal Jackson's music video of thriller. this was the longest music video on record and took more of a film production approch to music video making. this video is a good way of advertisement too.
• music videos became very popular and even where a way of doing world releases through the music video.
• due to the popularity of music videos in 1981 in the US MTV was launched a separate channel just for music videos, this showed how serious music video became rather than just a performance of a band playing. this started a trend with later channels developing just for music videos such as The Hits, TMF and 4music.