Ancilliary task 1 - the digi pak

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 these are the covers for my digi pak. I have chosen to use a background colour of black as it is a unsex colour. Plus with the colours on top it makes them stand out. For the front cover i wanted it to reflect the band. this has been done by the cover doing what the band's name is which is the title being "lost" in the "light". The product has changed from my orginal design by not including a lampost i was going to take the photo myself but thought that i would not be able to get the lampost and the writing into the same shot. Therefore, i looked at different lamposts from googleimages.com which are shown below right. the lampost was going to be the source where the bands name was "lost" in and the lamppost would bring in connotations from the street which is a sterotypical hang out place for youth. Then i descided that it would be best to have more of a desk lamp to give connations of students which would relate to the target audience and the characters of the music video.

However, i felt that maybe this could look out of place with the glow sticks as they give connotations of partys yet the desklamp would show studying and working hard which is not what i wanted to represent. Therefore i dropped it completely.

For the back cover i have used the glow sticks again and have used different colours. The colours i have chosen are unsex colours as the target market would be of both genders so it was important for the piece to be gender neutral. However from the heavy use of black this could indicate a more male appeal which would represent the band. For the digi pak i wanted it to be a single but with extra tracks. this is because where it is a new band the buyer would get a better taste for the music. Also, i have featured the music video onto the digi pak. I have done this as it is a good way to promote the music video but also the people who buy the pak would feel it is better value for money. I think this is important as if the target market is for youth they would not have much depositble income especally with students therefore the idea for getting more for there moeny would be better. Due to this i would feel the best retail preice for my digi pak would be £3.99.  The front has been done in white which contrasts to the black so is easy and clear to see. i have not included the number of the tracks which is shown in the  dreamboats and petticoats ablum below left. This is because i wanted people to look at the track names and i think it makes them stand out alot more. i have used a front that is quite formal. this is because i wanted a strong contrast to make it di