Evaluation 2 - How effective is the combination of your main product and ancillary texts?

The two ancillary tasks that I have created for this piece of coursework are a digi pack and a poster to promote the digi pack. The combination of the main product and ancillary tasks are effective as all three links together in some way or form. This has been done through the storyline of the music video is using characters at youth age so I have made sure that this corresponds to the ancillary tasks I have used settings and people of the same background.

In addition, the front cover of the digi pack includes the name of the band in glows sticks with the light of a lamppost. I have done this as the image reflects the name being “lost” in the “light”. The glow sticks also act as iconography of youth because this age range uses them the most and the target market for the combination of the coursework production is aim at this youth market. The combination with this image with music video is effective as it promotes the band not only the single which is different. I think this is effective as it create triangulation within the promotion of the band including the music and the band itself.

Also, I think this combination with the ancillary tasks and the media product is effective with each promoting a different aspect it works. This is due to where the music video has the focus of the single promoting to the audience to the music, the audience are more likely with the poster to buy the digi pack. Then with the digi pack this promotes the band.

Furthermore, the colours I have used with the digi pack and the poster are effective towards the main product as have mostly male connotations. This is due to the type of music of the single that the group and I have used in the music video could appeal to males more than females. However, although within the target market of the music there could be females too. This is why as well as having the black background, the glow stick colours are range in a series of yellows and greens which are seen as unisex colours but including the colour pink to include some femininity.